The concept behind our commemorative visual identity draws from Brazilian vernacular design, which embraces the aesthetics and language of popular, everyday objects, materials, and creations.
To honour our roots while projecting ourselves onto the global stage, we applied the colours of our identity in a dynamic gradient, symbolising a Brazil forged at the intersection of cultural heritage and transformative potential. The deep blue reaffirms our credibility and stability, while the warm tones represent the energy, diversity, and vibrancy of a country in constant evolution.
Our typography and brand elements convey a sense of familiarity and connection, reinforcing the value of our culture. The colour palette captures the essence of a creative and vibrant nation.
With a collective and diverse outlook, we continue to build bridges, celebrate our culture, and establish ourselves as a country ready to take on a leading role in the global arena. The future we envision has colour, has history, and, above all, has a Brazilian soul.